About us
Tracehub is making EU ESPR compliance accessible, automated, and achievable for manufacturers worldwide through innovative technology and deep regulatory expertise.
Our mission
The EU's Ecodesign for Sustainable Products Regulation (ESPR) represents a historic opportunity to accelerate the transition to a circular economy. But for manufacturers, the compliance burden is overwhelming – data scattered across supply chains, technical requirements constantly evolving, and implementation costs spiraling.
Tracehub was founded to solve this problem. We believe that sustainability transparency shouldn't require choosing between compliance and profitability. By combining AI automation, supply chain integration, and regulatory expertise, we make ESPR compliance not just achievable, but strategically valuable.
Our platform transforms compliance from a cost center into a competitive advantage – enabling manufacturers to demonstrate sustainability leadership, build consumer trust, and unlock new market opportunities while meeting regulatory requirements.
Our values
Four core principles guide everything we build
Sustainability first
Transparency drives sustainable behavior. By making product lifecycle data accessible, we empower businesses and consumers to make environmentally conscious choices.
Compliance simplified
Regulatory compliance shouldn't require armies of consultants. Our AI–powered platform automates complexity, making ESPR compliance achievable for all businesses.
Innovation through technology
We leverage cutting-edge AI and data science to solve compliance challenges that were previously impossible to address at scale.
Customer success
Your compliance success is our success. We provide expert guidance and continuous improvements to ensure you stay ahead of evolving regulations.
Why manufacturers choose us
Built for ESPR from day one
Unlike generic PLM or compliance tools retrofitted for ESPR, Tracehub was purpose-built to address Digital Product Passport requirements. Every feature is designed around the specific data structures, workflows, and validation rules mandated by EU regulation.
AI-powered automation
Our platform leverages advanced AI to analyze product data, identify gaps in compliance requirements, and suggest improvements based on ESPR regulatory standards. Intelligent automation helps you build complete Digital Product Passports faster.
Start immediately, not in years
Traditional compliance projects take 18-24 months and cost millions. Tracehub lets you start building compliant Digital Product Passports immediately at a fraction of the cost. Our pre-built Shopify integration, automated workflows, and structured guidance compress timelines dramatically.
Future-proof platform
ESPR requirements will evolve for years as the European Commission publishes new delegated acts. Our platform is actively maintained and updated to reflect changing regulations, ensuring your compliance infrastructure stays current.
Ready to get started?
Achieve ESPR compliance for your Shopify store with Tracehub