Built for transparency
Tracehub was built to make ESPR compliance manageable for Shopify merchants. No consultants, no technical skills required – just automation that works.
Why we started Tracehub
When we looked at what it takes for a Shopify store to comply with the EU's new ESPR regulation, we found consultants charging €50k+ and timelines measured in years. That didn't sit right with us.
There had to be a better way. So we built one. Tracehub handles the tedious parts of compliance – collecting data, generating Digital Product Passports, keeping up with regulation changes – so you don't have to hire a compliance team or become an EU regulation expert yourself.
We're a small team, but we're serious about making compliance accessible. If you sell products in Europe, you shouldn't need a six-figure budget to meet the requirements.
What we care about
The principles behind how we build
Make it useful
Compliance data is only valuable if people can actually use it. We focus on making product information accessible and actionable, not just checkbox-compliant.
Keep it simple
EU regulations are complex enough. Our job is to absorb that complexity so you don't have to. If something feels complicated, we haven't done our job yet.
Automate the boring stuff
Nobody should spend their day copying data between spreadsheets. We use AI where it actually helps – filling in gaps, catching errors, saving time.
Be responsive
Regulations change, questions come up, things break. When you need help, you'll get a real answer from someone who knows the product.
Why people use Tracehub
Built specifically for ESPR
We didn't bolt DPP features onto an existing product. Tracehub was designed from the start around what ESPR actually requires – the data fields, the QR codes, the hosting requirements.
AI that saves you time
Our AI fills in product data based on what you already have in Shopify, flags what's missing, and suggests fixes. It's not magic, but it cuts hours of manual work.
Get started today
Install the app, connect your store, start creating DPPs. No procurement process, no implementation project, no waiting for consultants to get back to you.
We keep up with the regulations
ESPR requirements are still being finalized. As new rules come out, we update the platform. You don't need to track EU delegated acts – that's our job.
Ready to get started?
Install Tracehub and see how it works with your store