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Tracehub vs
the competition

Choosing a Digital Product Passport solution for Shopify? Here's how Tracehub compares to PicoNext and GreenPass – two of the other ESPR apps on the market.

Tracehub ESPR Solution Comparison

Where we differ

Side-by-side feature breakdown.

Feature
Tracehub
PicoNext
GreenPass
Free plan
10 products, 10 AI ops/month
Free plan available
Waitlist only
Pricing
€39, €79, €159/month
Not listed publicly
€79 lifetime (launch)
Shopify integration
Native app
Native app
Native app
AI-powered features
AI auto-fill & category detection
AI Assistant
AI data completion
QR code generation
All plans
Yes
Yes
Category-specific fields
8+ product categories
13+ industries
3 categories
AI category detection
Automatic
Unknown
Unknown
Sub-categories
Supported
Unknown
Unknown
Custom categories
Enterprise plan
Unknown
Unknown
Variant-specific DPPs
Enterprise plan
Unknown
Unknown
Compliance scoring
Category-aware
Unknown
Unknown
Analytics dashboard
All plans
Unknown
Unknown
Bulk operations
All plans
API automation
Unknown
Regulation tracking
Deadline alerts
Unknown
Unknown

Why choose Tracehub

When you need compliant DPPs fast, without consultants or guesswork.

Start immediately

Install the app and generate your first compliant DPP in minutes. No 18-month implementation projects, no consultant fees, no waiting.

AI that understands ESPR

Intelligent gap analysis tells you exactly what's missing. Automated validation checks data against current EU requirements. Always stays updated with regulation changes.

Scales with your catalog

One-click DPP generation for unlimited products. Bulk operations, variant-specific passports, and automated Shopify sync. From 10 to 10,000 products without breaking stride.

You own your data

DPP data stored directly in your Shopify metafields. Your compliance data survives even if you uninstall our app. True data ownership, not vendor lock-in.

EU-hosted & certified

Hosted in Frankfurt with EU data residency. 10-year data guarantee backed by certified providers. Built specifically for ESPR compliance requirements.

No vendor lock-in

Export your complete DPP dataset anytime in JSON or CSV. Switch platforms without losing data. Full data portability built-in from day one.

The bottom line

If you need ESPR-compliant DPPs for your Shopify store, Tracehub gets you there faster and cheaper than any alternative. AI-powered automation, real-time validation, and native Shopify integration mean you start immediately instead of waiting months.

90% cost reduction compared to manual compliance. 75% faster implementation. Zero consultant fees.